Do you remember how to use a phone book? Or better yet, how do you use a library catalog to locate a book? The best part of being forced to learn these tools as a child is I no longer have to use them! Thank you Google, Yahoo, Bing, and ever other search engine out there.
As I've mentioned before our "instant gratification society" wants news, information, resources, etc. with a few keywords and the click of a button. The same applies for when a consumer is looking for more information about your business/brand. Your website is the front office! But the consumer may want to hang out with you at the bar across the street = social media.
1. Facebook. Populate your business/brand information throughout the fan page. Try not to get too excited that you are now engaging with your audience that you forget others will have to find you too. Use the open text box under the fan page avatar and provide a short applicable description of your business/brand. Also do not take for granted the "Info" tab on the fan page. Put all your information in and as your page grows in information and activity so to will your search engine results.
2. Twitter. Your name and your twitter handle no longer have to be the same name. In theory, you would like your twitter handle to be short in order to maximize the 140 characters you have to convey a message. But you still want users to know your full name, website and more information about you. For example, if you are the United Bowling League of America your full name would be "your name" on twitter and your handle could be @BowlUS. Also, populate the "bio" section of your Twitter page with keywords and phrase that best describe your business/brand. You only have 160 characters so use your words wisely!
3. Publish your social media account information on your website home page. Facebook search is pretty accurate, but Twitter and other social networking sites are still perfecting their search tools. Make it easy for the consumer to find you on social sites by putting your account information where they can find you easiest!
So there you have it! Go and populate the world... with your content!
Follow me on Twitter @wbreaux (Your Name: Whitney Breaux ) and on Facebook . Let's connect on LinkedIn !
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