Showing posts with label baton rouge business report. Show all posts
Showing posts with label baton rouge business report. Show all posts
Tuesday, November 16, 2010
Top 40 Under 40 and Industry Newcomer of the Year!
Wednesday, October 13, 2010
Three Easy Ways to Position Your Social Media Accounts in Search
Do you remember how to use a phone book? Or better yet, how do you use a library catalog to locate a book? The best part of being forced to learn these tools as a child is I no longer have to use them! Thank you Google, Yahoo, Bing, and ever other search engine out there.
As I've mentioned before our "instant gratification society" wants news, information, resources, etc. with a few keywords and the click of a button. The same applies for when a consumer is looking for more information about your business/brand. Your website is the front office! But the consumer may want to hang out with you at the bar across the street = social media.
1. Facebook. Populate your business/brand information throughout the fan page. Try not to get too excited that you are now engaging with your audience that you forget others will have to find you too. Use the open text box under the fan page avatar and provide a short applicable description of your business/brand. Also do not take for granted the "Info" tab on the fan page. Put all your information in and as your page grows in information and activity so to will your search engine results.
2. Twitter. Your name and your twitter handle no longer have to be the same name. In theory, you would like your twitter handle to be short in order to maximize the 140 characters you have to convey a message. But you still want users to know your full name, website and more information about you. For example, if you are the United Bowling League of America your full name would be "your name" on twitter and your handle could be @BowlUS. Also, populate the "bio" section of your Twitter page with keywords and phrase that best describe your business/brand. You only have 160 characters so use your words wisely!
3. Publish your social media account information on your website home page. Facebook search is pretty accurate, but Twitter and other social networking sites are still perfecting their search tools. Make it easy for the consumer to find you on social sites by putting your account information where they can find you easiest!
So there you have it! Go and populate the world... with your content!
Follow me on Twitter @wbreaux (Your Name: Whitney Breaux ) and on Facebook . Let's connect on LinkedIn !
As I've mentioned before our "instant gratification society" wants news, information, resources, etc. with a few keywords and the click of a button. The same applies for when a consumer is looking for more information about your business/brand. Your website is the front office! But the consumer may want to hang out with you at the bar across the street = social media.
1. Facebook. Populate your business/brand information throughout the fan page. Try not to get too excited that you are now engaging with your audience that you forget others will have to find you too. Use the open text box under the fan page avatar and provide a short applicable description of your business/brand. Also do not take for granted the "Info" tab on the fan page. Put all your information in and as your page grows in information and activity so to will your search engine results.
2. Twitter. Your name and your twitter handle no longer have to be the same name. In theory, you would like your twitter handle to be short in order to maximize the 140 characters you have to convey a message. But you still want users to know your full name, website and more information about you. For example, if you are the United Bowling League of America your full name would be "your name" on twitter and your handle could be @BowlUS. Also, populate the "bio" section of your Twitter page with keywords and phrase that best describe your business/brand. You only have 160 characters so use your words wisely!
3. Publish your social media account information on your website home page. Facebook search is pretty accurate, but Twitter and other social networking sites are still perfecting their search tools. Make it easy for the consumer to find you on social sites by putting your account information where they can find you easiest!
So there you have it! Go and populate the world... with your content!
Follow me on Twitter @wbreaux (Your Name: Whitney Breaux ) and on Facebook . Let's connect on LinkedIn !
Tuesday, June 29, 2010
An Open Letter to CEOs and Management from a Millennial!
Dear Business CEO, VP, HR, (whoever else deems themselves mid and upper level management!),
Hello from the Millennial generation. Hope this letter finds you doing well. For some of us we are very excited to be entering the workplace and look forward to learning a lot from you.
With that out of the way her are a few things some of us 20-somethings have been talking about lately.
About three weeks ago I met Maggie Richardson at a Baton Rouge Social Media Club meeting. She politely came up to me and introduced herself saying "I'm here to meet you." We briefly discussed her upcoming article about examining the the generational gaps in the workplace. I was very excited to see Baton Rouge Business Report take on such a timely topic.
In the article, out on newsstands today, I mentioned “Our generation is the one where no one really gave us the box to fit in; they just said build the box in a different way." Think about. Millennials were not given a typewriter and told "learn to type 60 words a minute!" Instead, we were given a computer and told to develop creative presentations and flashy images. The one factor I find that separates Millennials from any other is the influence and stressed importance of the arts and creativity in our education. From music to art and a world wide web, we learned that fitting into a box would not meet our serious attention deficit needs. Thinking back on it, I begin to feel claustrophobic at the mere thought of my self expression, creativity and wit being constrained by an authoritative figure.
I shared with Ms. Richardson a situation that many newcomers to the workplace experience early on. "This is the way we've always done it, so we'll keep doing it this way." This attitude that is carried in many workplaces, in my opinion, is a sign that change and the thought of a better and newer way of accomplishing a goal is scary. I've found that this attitude can prevent an organization from staying relevant in today's society and stifles their own growth.
With every generation comes its high points and low points. My uneducated sociology opinion would suggest that every generation, even you, once held a sense of optimism and youthfulness. We were all young once! The difference, at least at this point, is Millennials have not conceded to the box that some have put before us. Instead we attempt to find new ways to shape the box or work around it. No only means "find another way."
While I truly believe other generations have built their philosophies based on their experiences, I contend that their experiences do not have to shape the future and philosophies of the Millennial generation. I believe Millennial have the passion, drive and motivation to press forward and reshape the workplace as we know it today.
Tomorrow's consumer is today's Millennial. The fact that we grew up with a computer in our bedroom and Google giving us instant results should serve as a hint into how we will work, live and play. To some it up, we multi task without great ease.
My biggest advice to any CEO or mid-level manager working with Millennials in the workplace today, "take us seriously. We have the knowledge that your organization needs to succeed. We are not here to replace you. Most of us honestly have great ideas and opinions that may not have thought of and will take you very far. Just because it has not been done before does not mean it can not be done."
Sincerely,
A Millennial.
Learn more about the generation gap in the workplace in Richardson's cover story in the June 29th issue of Baton Rouge Business Report "Here Come Millennials!"
@wbreaux
@brsocme
Friend me on Facebook
Check out my website
What are some of your experiences working with Millennials? Or as a Millennial, how do you feel about the workplace today?
Hello from the Millennial generation. Hope this letter finds you doing well. For some of us we are very excited to be entering the workplace and look forward to learning a lot from you.
With that out of the way her are a few things some of us 20-somethings have been talking about lately.
About three weeks ago I met Maggie Richardson at a Baton Rouge Social Media Club meeting. She politely came up to me and introduced herself saying "I'm here to meet you." We briefly discussed her upcoming article about examining the the generational gaps in the workplace. I was very excited to see Baton Rouge Business Report take on such a timely topic.
In the article, out on newsstands today, I mentioned “Our generation is the one where no one really gave us the box to fit in; they just said build the box in a different way." Think about. Millennials were not given a typewriter and told "learn to type 60 words a minute!" Instead, we were given a computer and told to develop creative presentations and flashy images. The one factor I find that separates Millennials from any other is the influence and stressed importance of the arts and creativity in our education. From music to art and a world wide web, we learned that fitting into a box would not meet our serious attention deficit needs. Thinking back on it, I begin to feel claustrophobic at the mere thought of my self expression, creativity and wit being constrained by an authoritative figure.
I shared with Ms. Richardson a situation that many newcomers to the workplace experience early on. "This is the way we've always done it, so we'll keep doing it this way." This attitude that is carried in many workplaces, in my opinion, is a sign that change and the thought of a better and newer way of accomplishing a goal is scary. I've found that this attitude can prevent an organization from staying relevant in today's society and stifles their own growth.
With every generation comes its high points and low points. My uneducated sociology opinion would suggest that every generation, even you, once held a sense of optimism and youthfulness. We were all young once! The difference, at least at this point, is Millennials have not conceded to the box that some have put before us. Instead we attempt to find new ways to shape the box or work around it. No only means "find another way."
While I truly believe other generations have built their philosophies based on their experiences, I contend that their experiences do not have to shape the future and philosophies of the Millennial generation. I believe Millennial have the passion, drive and motivation to press forward and reshape the workplace as we know it today.
Tomorrow's consumer is today's Millennial. The fact that we grew up with a computer in our bedroom and Google giving us instant results should serve as a hint into how we will work, live and play. To some it up, we multi task without great ease.
My biggest advice to any CEO or mid-level manager working with Millennials in the workplace today, "take us seriously. We have the knowledge that your organization needs to succeed. We are not here to replace you. Most of us honestly have great ideas and opinions that may not have thought of and will take you very far. Just because it has not been done before does not mean it can not be done."
Sincerely,
A Millennial.
Learn more about the generation gap in the workplace in Richardson's cover story in the June 29th issue of Baton Rouge Business Report "Here Come Millennials!"
@wbreaux
@brsocme
Friend me on Facebook
Check out my website
What are some of your experiences working with Millennials? Or as a Millennial, how do you feel about the workplace today?
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