Showing posts with label twitter. Show all posts
Showing posts with label twitter. Show all posts

Wednesday, November 3, 2010

Why Republicans Taking the House is Obama's Best Chance at Reelection

As a student of the political process, we are taught to never drink too much of the party kool aid. Instead, take a step back and really evaluate the pros and cons of each political parties decisions.

In a land side, Republicans swept up over 60 seats to regain control of the U.S. House of Representatives. Many political analysts cited the anti-Pelosi; repeal Health Care Reform rhetoric hit home in almost every congressional district in the country. One highlight and pick up for Democrats, would be right here in Louisiana as State Representative Cedric Richmond reclaimed the age-old democratic congressional from Republican Joseph Cao

But what's the difference between an angry voter lashing out at Obama and the democrats versus a student of politics? We knew a new change would come soon. Over the course of history, no political party has truly held onto power for any significant length of time. That is because voters never like too much of something when they have it. They are always looking for something else. This is especially heightened when you consider the economic climate in America right now. Voters are looking for someone to blame. And with Republicans help with a great messaging campaign, they helped voters place blame on Obama and the democrats.

So why is it that Republicans taking the house will likely provide President Obama with his best shot at reelection? 

Two things are important to point out. By having a Republican controlled House, Obama will finally have to learn to govern from the center. This means working with Republicans to solve Americas problems as oppose to telling them to ride "in the back of the bus." But the hit-or-miss mark for Obama and his communications staff will come from whether or not they can spin his work with Republicans into messaging that proclaims Obama as a populist and bipartisan President. For example, see President Clinton post 1994 mid-term elections. 

Finally, while it is not likely that Republicans can demand and pass their agenda through the Senate and over the President's pen, they too must watch out for the "Tides of Consent." Just has the country (or at least most of it) rallied behind Obama's rally cry in 2008, Republicans too could fall prey to voters looking for a change away from their agenda in 2012.

Continue the conversation about the mid-term elections with me on Twitter , Facebook or LinkedIn ! 

Wednesday, October 13, 2010

Three Easy Ways to Position Your Social Media Accounts in Search

Do you remember how to use a phone book? Or better yet, how do you use a library catalog to locate a book? The best part of being forced to learn these tools as a child is I no longer have to use them! Thank you Google, Yahoo, Bing, and ever other search engine out there.

As I've mentioned before our "instant gratification society" wants news, information, resources, etc. with a few keywords and the click of a button. The same applies for when a consumer is looking for more information about your business/brand. Your website is the front office! But the consumer may want to hang out with you at the bar across the street = social media.

1. Facebook. Populate your business/brand information throughout the fan page. Try not to get too excited that you are now engaging with your audience that you forget others will have to find you too. Use the open text box under the fan page avatar and provide a short applicable description of your business/brand. Also do not take for granted the "Info" tab on the fan page. Put all your information in and as your page grows in information and activity so to will your search engine results.

2. Twitter. Your name and your twitter handle no longer have to be the same name. In theory, you would like your twitter handle to be short in order to maximize the 140 characters you have to convey a message. But you still want users to know your full name, website and more information about you. For example, if you are the United Bowling League of America your full name would be "your name" on twitter and your handle could be @BowlUS. Also, populate the "bio" section of your Twitter page with keywords and phrase that best describe your business/brand. You only have 160 characters so use your words wisely!

3. Publish your social media account information on your website home page. Facebook search is pretty accurate, but Twitter and other social networking sites are still perfecting their search tools. Make it easy for the consumer to find you on social sites by putting your account information where they can find you easiest!

So there you have it! Go and populate the world... with your content!

Follow me on Twitter @wbreaux (Your Name: Whitney Breaux ) and on Facebook . Let's connect on LinkedIn !

Tuesday, April 20, 2010

#SoFresh STL Wrap Up by @wbreaux

Now it's time to say goodbye to all your friends, well twitter followers at least.

Social Fresh 2010 in St. Louis was a wild success in my opinion. Yet, another opportunity to meet up with like minded people and discuss the ever-changing world of social media. Although I'm not a graduate from an Ivy League school on the east coast and no I don't operate a mutli-million dollar start up in Silicon Valley, my GRITS (Girl Rasied in the South) attitude proved well.

I would liken my experience at Social Fresh to my brain being put through a series of rat mazes and finished off with a grueling training session on the hamster wheel. Social Fresh successfully stuffed thousands of hours of research, study and practice into less than 12 hours. From corporate blogging to SEO comprehension and back round again to social media marketing.

I did win a free set of Griffin earphones by racing to the front of the room. I beat out @rshrum75, sorry girl!

My takeaways:
  • "Discounts are the must sought after information when your audience visits you in Social Media." Some companies are using coupon downloads as a way to measure success in social media.
  • I learned the term "c-suite!" Oh and "CYA" cover you badunkadunk! @ambercadabra
  • "I'm the mayor of my pants" @jasonfalls
  • 80% of corporate blog traffice comes from 1st time visitors. via JasonFalls with http://www.socialmediaexplorer.com/.
  • "Social media emerged because marketers got out of hand!" @jasonfalls
  • End every blog post with a question/call to action. Heard this more than once!
  • "Zombies" @ambercadabra Zombies include: ROI, why should I be in social media, etc. very cool presentation.
  • New ROI = earned-spent/# of leads = cost per lead!
  • "With blog outreach, quality is better than quantity" @daniellesmithtv
  • "Submit your blog info to Digg and other feed sources." Reem Abeidoh
  • Shorten your "Contact Us" form and offer something useful for the consumer via Mark Roberge, HubSpot
  • You're extremely stupid if you don't take advantage of http://www.websitegrader.com/ and http://www.twittergrader.com/. Both are great tools from HubSpot that gives on point advice to get your website higher search engine results!
  • Get the whole low down by following the hastag #sofresh on Twitter. http://www.socialfresh.com/ will have video on their website from the conference on their website n June!
Somethings I'm sad I missed:
Things I'm Looking Forward to:
  • www.socialfresh.com/cruise! I've been saying all year I need a vacation and this will be it! Leaves out NewOrleans on my birthday December 2, 2010! Happy early birthday present Whitney.
  • Following new and amazing people on Twitter and being friends with them on Facebook!
  • Hope to see some faces at http://www.coastalsocial.com/ 2010 in BatonRouge September 29th! It's time for the DeepSouth to make its presence known in social media world! It's a loosen your tie and roll up your shirtsleeve kinda party. As we say in Louisiana, "we work hard and play harder
Shoutout to #SoFresh sponsors:

Blue Sky Factory (@blueskyfactory)

HubSpot (@hubspot)

Radian 6 (@radian6)
STLTweets (@STLTweets)

People I met at #soFresh that you want to follow:
@cnmoody @JasonFalls @bestofjess @CScottCrider @shawnmcpike @jaybaer @kristingumper @DanielleSmithTV

Check out http://www.coastalsocial.com/ for more info on the GulfSouth regional conference coming to Baton Rouge, Louisiana September 29, 2010.

Are you #sofresh?

WB