"People Spread Awesome!" Blog World Keynote by @Unmarketing

As luck would have @SouthwestAir did not offer a last-minute deal on flights from New Orleans to Las Vegas, thus I am stuck watching the @BlogWorldExpo twitter feed #bwe10. (Insert serious sad face.)

But, like a glimmer of hope in the far off distance I catch wind of @BlogWorldExpo UStreaming their keynote speeches for the world to enjoy! You can catch all the keynote action from Blog World 2010 just click here . 

This morning the @unmarketing King took to the stage to force laughs, light bulbs and the AHA moments to go off not only in the conference room at Mandalay Bay Casino and Hotel , but also online.

In case you missed it, here are the top 5 things I took away from his amazing keynote address:=

1. "People spread awesome." It just makes sense. Do people spread boring and plain jane rumors? or  Talk about information that isn't interesting? NO, of course not. The same applies for social media. People will RT (retweet), share, reply, forward, etc. content that they find awesome!
2. "Blog about what you are passionate about." Life is so short. Why waist your time blogging about topics you really do not care about? It shows up in your writing when you are speaking about a topic that you are not passionate about. If you don't have anything to say for a few days or weeks, it's ok. Wait until something inspires you and then blog about it. Oh and a few other pointers, turn on mobile for your blog and blog/write first, think about SEO later.
3. "Social media does NOT make something successful." I have preached this to students @LSU and business leaders, @unmarketing reiterates, "if your product sucks social media is only going to amplify how much it sucks!"However, I would insert that social media can help you identify ways to improve your product as long as it doesn't suck too much!
4. "Every time someone asks about the ROI of Twitter a kitten dies." The ROI debate will go on as long as the recession holds in the US. Companies are having to justify every purchase and decision with how it returns a profit or causes a debt. The mere fact that social media can improve customer relationships, increase brand loyalty and boost engagement will not move some executives. We are starting to see the turn thought as Facebook and Twitter continue to develop insights and other features to show some level of metric and measurement.
5. "Let them hate as long as they fear you." Negative comments and distracting posts are bound to happen no matter how big or small your social media presence. It's quite frankly human nature for people to complain and social media gives them the feeling that someone is listening. While some negative folks will always be themselves and you cannot change them, there are a few out there that with credible information and an earnest response can generate future positive relationships.

Follow Whitney Breaux on Twitter @wbreaux or on Facebook . Connect with Whitney on LinkedIn.