FOR IMMEDIATE RELEASE
December 6, 2010
Press Contact: Whitney Breaux
PINNACLE ENTERTAINMENT, INC. SELECTS WRIGHT FEIGLEY COMMUNICATIONS
Company Will Utilize Agency’s Communications Expertise for New Property in Baton Rouge
BATON ROUGE, La. – Wright Feigley Communications, a full-service advertising, marketing and public relations firm in Baton Rouge, La., today announced that Pinnacle Entertainment, Inc. has hired the agency to coordinate the new Baton Rouge casino’s public relations and community outreach efforts. Wright Feigley will work with the new casino resort to develop a comprehensive public relations campaign for its anticipated grand opening in December 2011.
“We are honored to work with an outstanding company in Pinnacle Entertainment, Inc.,” explained Jeff Wright, partner. Pinnacle's Baton Rouge property will be a premier southern Louisiana destination property offering a fully integrated casino entertainment experience, Wright said. “I’m confident our strategic approach combined with our strong public relations team will help Pinnacle Entertainment, Inc. reach its goal to build the premier casino resort in the market,” added Wright.
According to Kim Ginn, senior director of marketing, Wright Feigley was selected based on their working knowledge of the market, their casino industry and in-depth strategic planning experience. “Pinnacle Entertainment is excited about our bright future in Baton Rouge,” said Ginn. “We will partner with Wright Feigley to establish sound community relationships for the new property.”
The Baton Rouge casino resort is a $357 million project designed to capture the feel of a Southern river lodge and will embrace Louisiana's rich cultural history, food, music and ‘laissez les bon temps rouler’ way of life. The complex will feature a single-level, 30,000 square foot gaming floor; 1,500 slot machines; 51 table games, including a poker room; a hotel with approximately 200 guest rooms and a rooftop pool; three dining outlets; a unique casino bar with breathtaking views of the Mississippi River; 2,400 total parking spaces, including 800 in a covered parking garage; a multi-purpose event center with concert seating for up to 1,400 people or banquet seating for up to 800 people; and outdoor festival grounds with capacity for up to 2,500.
About Pinnacle Entertainment
Pinnacle Entertainment, Inc. owns and operates casinos in Louisiana, Missouri, Indiana, Nevada and Argentina. In March 2010, Pinnacle opened its newest casino, River City, in south St. Louis County, Mo., and is developing a casino in Baton Rouge, La.
About Wright Feigley Communications
Wright Feigley Communications is a full-service advertising, marketing and public relations firm in Baton Rouge. Co-founders Jeff Wright and Stuart Feigley have a combined 35 years experience in building brands and business for their clients in a number of sectors. Located in Perkins Rowe, company officials can be reached at 225-769-4844.